OUR PHILOSOPHY
Our formulas are born out
of an obsession to go
above and beyond the
highest standard in safety,
quality and care.
the evereden process
ever
01
...listening
The worry of baby eczema.
Your changing body.
We understand.
02
...dreaming
Our doctors think big—
imagining innovative
formulas and products
into existence.
03
...formulating
Using simple ingredients
and a big dose of intentionality,
we create proprietary formulas,
with the obsessiveness of a parent.
04
...perfecting
Our Stretch Mark Cream took a year
to make. Our Baby Lotion took two.
We don’t stop till we get it right.
05
...obsessing
Because like you, we are fiercely
protective of our families’ health.
OUR KEY INGREDIENTS
Highest quality nutrients artfully combined for optimal formulations.
Sunflower Seed Oil
Benefit: Hydrates, Protects, Anti-inflammatory
“There’s no ingredient I love more than Sunflower Seed Oil because of its amazing ability to hydrate as well as strengthen the skin barrier.”
Dr. Joyce Teng
Rosehip Oil
Benefit: Restores, Repairs, Brightens
Doctors Note:
“Rosehip oil is one of the most nutrient-dense oils there is. It has a natural—and remarkable—ability to visibly repair and renew.”
Dr. Marilyn Liang
Rosehip Oil
Benefit: Restores, Repairs, Brightens
Avocado Oil
Benefit: Protects, Nourishes, Anti-inflammatory
Doctors Note:
“So nutritious for skin. Rich in omega-9 to hydrate and nourish skin, and high in vitamin E, potassium and lecithin, so it naturally prevents water loss on skin.”
Dr. Sarina Elmariah
Avocado Oil
Benefit: Protects, Nourishes, Anti-inflammatory
Centella Asiatica
Benefit: Repairs, Calms, Soothes
Doctors Note:
“Centella has long been used for wound healing. Now, we know it also boosts skin cell repair and collagen production. It’s quite remarkable.”
Dr. Joyce Teng
Centella Asiatica
Benefit: Repairs, Calms, Soothes
Grapeseed oil
Benefit: Anti-pollutant, Hydrates, Anti-inflammatory
Doctors Note:
“Remarkable in its ability to help skin retain essential moisture. So you’re hydrating—yes—and then locking it in.”
Dr. Sarina Elmariah
Grapeseed oil
Benefit: Anti-pollutant, Hydrates, Anti-inflammatory
Oats
Benefit: Soothes, Anti-inflammatory, Anti-microbial
Doctors Note:
“There’s nothing quite like oat to naturally soothe skin and relieve itch. Overall, one of the best skin-calmers there is.”
Dr. Marilyn Liang
Oats
Benefit: Soothes, Anti-inflammatory, Anti-microbial
Jojoba Oil
Benefit: Anti-inflammatory, Soothes, Hydrates
Doctors Note:
“Jojoba is non-comedogenic, so it’s a great friend to skin by hydrating while keeping pores from getting clogged.”
Dr. Joyce Teng
Jojoba Oil
Benefit: Anti-inflammatory, Soothes, Hydrates
Marula Oil
Benefit: Renews, Smooths, Rejuvenates
Doctors Note:
“Rich in antioxidants and amino acids, marula provides great skin renewal benefits.”
Dr. Sarina Elmariah
Marula Oil
Benefit: Renews, Smooths, Rejuvenates
Coconut Oil
Benefit: Protects, Soothes, Moisturizes
Doctors Note:
“Love this for the protection it provides. It also acts as an emollient moisturizer—what keeps skin smooth and soft.”
Dr. Marilyn Liang
Coconut Oil
Benefit: Protects, Soothes, Moisturizes
Never Ever
Why We're Different
Strictest Standards
The EU bans 1,400 unsafe skincare ingredients.
We go further, refusing to use over 2,000.
Experience
Over 55 years of combined medical experience on our Scientific Advisory Board.
Over-Certified
By 5 scientific organizations, agencies and watchdog groups that have your best interest in mind.
Made by Moms
in Medicine™
Our visionary team of leading dermatologists guides us every step of the way, from creating new products to ensuring they live up to our safety promise. As doctors, they have high standards. As mothers, they’re even higher.
Made by Moms
in Medicine™
Our visionary team of leading dermatologists guides us every step of the way, from creating new products to ensuring they live up to our safety promise. As doctors, they have high standards. As mothers, they’re even higher.